The VeryGood GTM

One journey. The evidence layers maps to your customer journey.

Every stage is a set of verifiable steps VeryGood evaluates. You get to see what was completed, incomplete and not started. It’s the best way to understand what ought to be done and what was.

These steps are a generic example. Hover or tap any step to see the completion criteria that would prove it actually happened. Your own playbook carries your steps and your criteria, in your language.

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Lead generation

Unaware → booked

Collection unaware marketing
Outreach problem aware lead marketing + sdr
Booking solution aware sales accepted lead sdr + sales

Behind the scenes, we connect to your marketing and SDR tools through their APIs (Lemlist, Instantly, Apollo, HubSpot), so the evidence layer covers this part of the journey too. You set what ought to happen at each stage; we verify what actually did. Connecting the tools, wiring the access, and making it fit your stack is our work, not yours.

Opportunity created

The sale

Five verifiable stages · forecast follows the steps

1

Qualification

sales qualified lead
  • ✓Identify pain
  • ✓Quantify ROI
  • ○Validate fitevaluating criteria

Hover or tap a step to see what proves it.

sales omitted
2

Discovery

sales qualified opportunity
  • ◇Map stakeholders
  • ◇Confirm use case
  • ◇Agree next step

Hover or tap a step to see what proves it.

sales pipeline
evaluating
3

Evaluation

  • ◇Run the pilot
  • ◇Prove the value
  • ◇Confirm criteria

Hover or tap a step to see what proves it.

sales pipeline
4

Acceptance

  • ◇Present proposal
  • ◇Verbal yes
  • ◇Confirm timeline

Hover or tap a step to see what proves it.

sales upside
buying
5

Approval

  • ◇Security review
  • ◇Budget sign-off
  • ◇Signature

Hover or tap a step to see what proves it.

sales + cs commit
Closed won

The expansion

Same rigour after signature

This is where revenue quietly leaks: renewals treated as admin instead of deals. Here they run the same verifiable steps as new business.

6

Kickoff

customer
  • ◇Handover brief
  • ◇Success plan
  • ◇Launch date

Hover or tap a step to see what proves it.

customer success won
getting value
7

Activation

  • ◇First value
  • ◇Adoption check
  • ◇Exec review

Hover or tap a step to see what proves it.

customer success customer
renewing
8

New opportunity

expansion opportunity
  • ◇Spot the signal
  • ◇Qualify again
  • ↻Same steps, from the top

Hover or tap a step to see what proves it.

customer success

Expansion opportunities run the same steps from the top ↻

One journey, no dead ends. Every renewal is a new deal: qualified, evaluated, and closed with the same verifiable steps.

Back to first contact

Your process, made verifiable.

These are the steps for a B2B SaaS motion. Yours will differ, so we map the journey to how your team actually sells, then VeryGood checks every deal against it.

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