Know the one problem
killing your revenue

VeryGood plugs into your stack, learns how your deals are actually won and lost, and tells your revenue team what matters now and why. Your edge can be VeryGood intelligence.

Works with HubSpot and Salesforce.

Speak with our engineers

Your CRM knows everything and tells you nothing.

In enterprise sales, it’s hard to get serious answers without slop by relying on your CRM alone. Teams are either data blind, or getting nowhere with AI and this slows down your entire GTM operations.

VeryGood solves this by providing software that understands what ought to be done and what was done.

VeryGood software and support

VeryGood software
What ought to be done The playbook

A playbook that humans can follow and AI can execute. Every step is tied to the outcomes that move deals forward, turning the company’s sales process into an operating system.

What was done The evidence layer

An evidence layer that knows what happened, not what was entered. Deterministic matching captures every interaction, AI checks it against the playbook, turning each deal into evidence for the next.

Evidence engineering We connect what actually happened

Our engineers architect an API-first evidence layer that ingests approved sources such as calls, email, CRM records, product data, documents, messages, and customer systems.

GTM operators We define what should happen

Our operators turn your sales, renewal, expansion, and customer motions into usable playbooks with clear stages, steps, owners, completion criteria, and evidence requirements.

Three ways good deals die quietly

None of them are a real objection, and none of them show up in a CRM. VeryGood reads the evidence and catches all three.

  1. Nobody knows whose court the ball is in.

    Your CRM records stages, not turn-taking, so a deal looks alive while both sides quietly wait on each other. Deals sit untouched for weeks, then die of neglect rather than a real objection.

    VeryGood reads the gap between the last thing you sent and the last thing they said, across email, calendar and Slack, then lists what is stuck, on whose side, for how many days.

    See how VeryGood keeps score
  2. Promises made on calls never get kept.

    What a rep commits to out loud lives in the transcript, not in a field, and nobody logs their own promises. So proposals never go out, follow-ups never happen, and deals are lost after they were effectively won.

    VeryGood captures each commitment as it is spoken, with the owner and the date, then checks whether the thing actually left the outbox, quoting the sentence back.

    See it on a live deal 🚀
  3. Nobody remembers what was agreed, or why they bought.

    Terms, promises and buying rationale get said once, out loud, on a call, then live only in the closing rep’s head. Every QBR and renewal opens with hours of email archaeology and a weaker negotiating position.

    VeryGood extracts terms, go-live dates, success criteria and buying reasons at the moment they are said, and holds them against the account for whoever picks it up next.

    See an account’s memory 🔥

How we work

Your CRM stays where it is. We work from the evidence your team already produces, with no data migration and no engineering resources on your side.

  1. We connect your evidence

    Gmail, Slack, Gong, Fathom, HubSpot. The calls, emails, and messages where the truth about your deals already lives.

    We'll help you get started
  2. We write down what good looks like

    Together we turn how you actually sell into checkable steps. Not vague stages. Specific things a buyer does that you can confirm happened.

    Walk us through your process
  3. We review every deal against it

    Continuously not via reports. Revenue at risk is flagged instantly.

    See it on a live deal

Pricing

Every engagement stands alone. Start with the problem you have now. There is no required sequence and no platform commitment before you have seen the evidence on your own data.

Engagement Price What it is
Revenue risk audit from €9,500takes 3 weeks An executive review of how revenue is won, lost, delayed, and renewed, backtested against your recent deals.
Workflow implementation from €6,500as short as 2 weeks One part of your revenue motion turned into a written, checkable system your team operates and we monitor.
VeryGood software from €18,900per year Every live deal checked against the steps that actually close. Unlimited users, no per-seat fees.

Dedicated platform and fractional sales leadership are scoped separately.

All prices exclude VAT.

See where your revenue process is exposed.

Show us one pipeline, renewal book, or customer segment. We will help you define what should happen, connect the evidence of what actually happened, and show which missed steps are putting revenue at risk.